Chelsea star Cole Palmer is reportedly taking steps to trademark his signature “shivering” celebration, often referred to as “The Cold Stuff.”
According to The Sun, the young forward has applied to the UK Intellectual Property Office to secure the rights to use the celebration for a wide range of products.
The trademark would cover items such as beverages, food, clothing, toys, cosmetics, razors, and even cars.
This move positions Palmer to turn his on-pitch gesture into a lucrative brand, following in the footsteps of footballers like Cristiano Ronaldo and his “Siuuu” celebration.
