Anambra State, a 6 billion dollar economy, has witnessed remarkable growth in various sectors, with the food service industry being a significant contributor to its GDP growth.
The fast food segment, in particular, has experienced unprecedented expansion, with a total investment worth of about 250 billion naira and an annual growth rate of 8%.
This remarkable growth has substantially impacted the service industry as a whole.
The Anambra fast food landscape is dominated by prominent brands such as Kilimanjaro, Chillis, Five Star, Domino, and Crunchies. However, Chillis has shown remarkable success in the sector, exhibiting phenomenal growth unparalleled in the state’s fast food history. From just one outlet, opposite All Saints Cathedral, Onitsha,the brand has expanded to 12 other outlets in Anambra State and outside the state. This remarkable ascent has happened just within a short period of operation, surpassing even the dominance of Mr. Biggs during its peak.
Chillis’ success can be attributed to its strategic expansion across the state, with numerous outlets providing convenient access to its vast clientele. The brand’s commitment to delivering top-notch quality food services has fostered a loyal customer base. By adopting a business model that prioritizes quality and affordability, Chillis has effectively captured the market, achieving remarkable growth since its inception barely 10-13 years ago at Ozalla Road, Onitsha.
Today, Chillis is aggressively expanding beyond Anambra’s borders, with a clear focus on evolving into a major national brand in the near future. This ambitious endeavor bears eloquent testimony to the brand’s innovative spirit and dedication to excellence.
The Chillis brand’s remarkable journey serves as a shining example of entrepreneurial success, demonstrating the potential for growth and dominance in the competitive fast food industry. As Chillis continues to push boundaries and defy expectations, it is undeniable that this Anambra-born brand is set for national recognition and acclaim.
